The Dakar is a grueling 14-day rally through some of the toughest terrain on earth – the ultimate test of man and machine. "Call of the Dunes" takes viewers inside the Toyota GAZOO Racing Team, following drivers Lucas Moraes and Seth Quintero as they tackle the 2024 edition.
Distribution: Toyota Worldwide
In cooperation with Toyota, we traveled to Saudi Arabia and were fully integrated with the Toyota GAZOO Racing rally-raid team. And I mean that literally; we were sleeping in tents just a few feet from the mechanics working on the cars throughout the nights. Apart from being a personal experience of a lifetime, it was incredibly valuable to be so close to the people who live and breathe this event. You weren’t just an observer of the trials and tribulations that the Dakar Rally throws at the competitors; you got to experience it with them. And I believe that shows in the final product.
Director: Erik Stenborg